Examining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison between Low and High Context Cultures

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dc.contributor.authorAlShawaaf, N.
dc.date.accessioned2025-07-03T09:33:15Z
dc.identifier.urihttps://r-gate.arabou.edu.kw//handle/123456789/194
dc.titleExamining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison between Low and High Context Cultures
dc.title.alternativeIndonesian Journal of Sport Management
dc.typeArticle

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