Determinants and antecedents of relationship marketing orientation: The impact of bank ownership style on the bank s orientation towards relationship marketing
| dc.contributor.author | Abdelkader, A., Jackson, H., & Cook, J. | |
| dc.date.accessioned | 2025-07-03T09:33:14Z | |
| dc.identifier.uri | https://r-gate.arabou.edu.kw//handle/123456789/147 | |
| dc.title | Determinants and antecedents of relationship marketing orientation: The impact of bank ownership style on the bank s orientation towards relationship marketing | |
| dc.title.alternative | International Journal of Customer Relationship Marketing and Management | |
| dc.type | Article |