Browsing by Author "Abdelkader, A., Hassan, H., Abdelkader, M., & Khashaba, I."
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Item Towards advances in brand management strategies: Conceptualising the interrelationships among emerging brand conceptsAbdelkader, A., Hassan, H., Abdelkader, M., & Khashaba, I.Item Towards advances in brand management strategies: Conceptualising the interrelationships among emerging brand conceptsAbdelkader, A., Hassan, H., Abdelkader, M., & Khashaba, I.