Optimizing Personalized Outreach Strategies to Drive Consumer Engagement: Insights from the Banking Sector of Saudi Arabia

Alnahdi. T, S, B., Khan, M, N., Bchennaty, B.2025-07-03https://r-gate.arabou.edu.kw//handle/123456789/182Optimizing Personalized Outreach Strategies to Drive Consumer Engagement: Insights from the Banking Sector of Saudi ArabiaInternational Journal of Instructional CasesArticle