Determinants and antecedents of relationship marketing orientation: The impact of bank ownership style on the bank s orientation towards relationship marketing

Abdelkader, A., Jackson, H., & Cook, J.2025-07-03https://r-gate.arabou.edu.kw//handle/123456789/148Determinants and antecedents of relationship marketing orientation: The impact of bank ownership style on the bank s orientation towards relationship marketingInternational Journal of Customer Relationship Marketing and ManagementArticle