Examining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison between Low and High Context Cultures

AlShawaaf, N.2025-07-03https://r-gate.arabou.edu.kw//handle/123456789/194Examining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison between Low and High Context CulturesIndonesian Journal of Sport ManagementArticle